Private Music was an American independent record label founded in 1984 by musician Peter Baumann as a "home for instrumental music". Baumann signed

Ravi Shankar Ravi Shankar (; born Robindro Shaunkor Chowdhury, sometimes spelled as Rabindra Shankar Chowdhury; 7 April 1920 – 11 December 2012) was an Indian sitarist and composer. A sitar virtuoso, he became the world's best-known export of North In ...

Yanni Yiannis Chryssomallis ( el, Γιάννης Χρυσομάλλης; born November 14, 1954), known professionally as Yanni ( ), is a Greek-American composer, keyboardist, pianist, and music producer. Yanni continues to use the musical shorthan ...

Suzanne Ciani Suzanne Ciani (; born June 4, 1946) is an American musician, sound designer, composer, and record label executive who found early success in the 1970s with her electronic music and sound effects for films and television commercials. Her career ha ...

Andy Summers Andrew James Summers (born 31 December 1942), is an English guitarist who was a member of the rock band The Police. He was inducted into the Rock and Roll Hall of Fame as a band member in 2003. Summers has recorded solo albums, collaborated wi ...

, Patrick O'Hearn,

Leo Kottke Leo Kottke (born September 11, 1945) is an acoustic guitarist. He is known for a fingerpicking style that draws on blues, jazz, and folk music, and for syncopated, polyphonic melodies. He overcame a series of personal obstacles, including parti ...

, and his former bandmates,

Tangerine Dream Tangerine Dream is a German electronic music band founded in 1967 by Edgar Froese. The group has seen many personnel changes over the years, with Froese having been the only constant member until his death in January 2015. The best-known lineup ...

. The label specialized in

New age music New-age is a genre of music intended to create artistic inspiration, relaxation, and optimism. It is used by listeners for yoga, massage, meditation, and reading as a method of stress management to bring about a state of ecstasy rather than tr ...

but made a sharp turn to the mainstream by signing

Taj Mahal The Taj Mahal (; ) is an Islamic ivory-white marble mausoleum on the right bank of the river Yamuna in the Indian city of Agra. It was commissioned in 1631 by the Mughal emperor Shah Jahan () to house the tomb of his favourite wife, Mu ...

, Ringo Starr, Etta James, and A. J. Croce. Its albums were distributed by BMG (the label's earliest recordings having been distributed by RCA), which bought Private Music in 1996.

History

In 1989, Baumann hired veteran music executive Ron Goldstein of

Warner Bros. Records Warner Records Inc. (formerly Warner Bros. Records Inc.) is an American record label. A subsidiary of the Warner Music Group, it is headquartered in Los Angeles, California. It was founded on March 19, 1958, as the recorded music division of the ...

as Private Music's president and CEO. Goldstein moved the offices from New York City to Los Angeles, hiring Karen Johnson to expand the label's image. Baumann recruited the well-respected, mainstream A&R executive Jamie Cohen. Visual image was important to Goldstein, who handpicked art director Melanie Penny, previously of

Virgin Records Virgin Records is a record label owned by Universal Music Group. It originally founded as a British independent record label in 1972 by entrepreneurs Richard Branson, Simon Draper, Nik Powell, and musician Tom Newman (musician), Tom Newman. It ...

and Warner Bros., as VP, Creative Services, through the life of Private Music. Private Music emphasized its "artist re-development" efforts, supporting such eclectic veteran artists as Taj Mahal, Ringo Starr, Etta James,

Jennifer Warnes Jennifer Jean Warnes (born March 3, 1947) is an American singer and songwriter. She has performed as a vocalist on a number of film soundtracks. She has won two Grammy Awards, in 1983 for the Joe Cocker duet "Up Where We Belong" and in 1987 for ...

The Fabulous Thunderbirds The Fabulous Thunderbirds are an American blues band formed in 1974. Career After performing for several years in the Austin, Texas blues scene, the band won a recording contract with Takoma/Chrysalis Records and later signed with Epic Recor ...

Toots Thielemans Jean-Baptiste Frédéric Isidor, Baron Thielemans (29 April 1922 – 22 August 2016), known professionally as Toots Thielemans, was a Belgian jazz musician. He was mostly known for his chromatic harmonica playing, as well as his guitar and whistl ...

Jimmy Witherspoon James Witherspoon (August 8, 1920 – September 18, 1997) was an American jump blues singer. Early life, family and education Witherspoon was born in Gurdon, Arkansas. His father was a railroad worker who sang in local choirs, and his mot ...

Kate & Anna McGarrigle Kate McGarrigle (February 6, 1946 – January 18, 2010) and Anna McGarrigle (born December 4, 1944) were a duo of Canadian singer-songwriters (and sisters) from Quebec, who performed until Kate McGarrigle's death on January 18, 2010. Music ...

Eliza Gilkyson Eliza Gilkyson (born August 24, 1950, Hollywood, California) is a Taos, New Mexico-based folk musician.Gilkyson moved her base from Austin, Texas, to Taos in 2020. She is the daughter of songwriter and folk musician Terry Gilkyson and his wife, J ...

Joy Askew The word joy refers to the emotion evoked by well-being, success, or good fortune, and is typically associated with feelings of intense, long lasting happiness. Dictionary definitions Dictionary definitions of joy typically include a sense of ...

, The Pahinui Brothers, and

Kenny Rankin Kenneth Joseph Rankin (February 10, 1940 – June 7, 2009) was an American singer and songwriter in the folk rock and singer-songwriter genres; he was influenced by jazz. Rankin would often sing notes in a high range to express emotion. Biogr ...

, while expanding the catalogs of

, and

, with strong "debut support" for A. J. Croce and Susan Werner. An international marketing department was added, led by longtime

Sony Music Sony Music Entertainment (SME), also known as simply Sony Music, is an American multinational music company. Being owned by the parent conglomerate Sony Group Corporation, it is part of the Sony Music Group, which is owned by Sony Entertainme ...

executive J.P. Bommel. Private Music's recordings earned multiple Grammy Awards and nominations, including Etta James's first career win, in 1994, for best jazz vocal performance on ''Mystery Lady: Songs of Billie Holiday'', her debut of three albums on the label. Private's roster achieved high recognition on national television. Numerous artist appearances included interviews and performances on late-night talk shows and morning shows, MTV, and VH1. Private's Grammy winner Taj Mahal spawned the Grammy-winning Phantom Blues Band. With its increasing influence in blues and roots music, and at the peak of its performance in record sales, Private Music entered into a joint venture with

House of Blues House of Blues is an American chain of live music concert halls and restaurants. It was founded by Isaac Tigrett, the co-founder of Hard Rock Cafe, and Dan Aykroyd, co-star of the 1980 film ''The Blues Brothers''. The first location opened at Ha ...

' record label, featuring such artists as Cissy Houston and John Mooney. In 2001, Private Music became part of the short-lived Arista Associated Labels, which also included

Windham Hill Records Windham Hill Records was an independent record label that specialized in instrumental acoustic music. It was founded by guitarist William Ackerman and Anne Robinson (née McGilvray) in 1976 and was popular in the 1980s and 1990s. The label wa ...

. By 2004, after

Sony , commonly stylized as SONY, is a Japanese multinational conglomerate corporation headquartered in Minato, Tokyo, Japan. As a major technology company, it operates as one of the world's largest manufacturers of consumer and professiona ...

and BMG merged, the label's releases switched to

RCA The RCA Corporation was a major American electronics company, which was founded as the Radio Corporation of America in 1919. It was initially a patent trust owned by General Electric (GE), Westinghouse, AT&T Corporation and United Fruit Comp ...

. Following his Private Music tenure, Goldstein served as president and CEO of the Verve Music Group label at

Universal Music Group Universal Music Group N.V. (often abbreviated as UMG and referred to as just Universal Music) is a Dutch– American multinational music corporation under Dutch law. UMG's corporate headquarters are located in Hilversum, Netherlands and its ...

, in New York City.

Notable albums

Private Music has released a number of notable albums:

References

External links

* {{Authority control American independent record labels Blues record labels Experimental music record labels Jazz record labels Record labels established in 1984

History

Notable albums

See also

References

External links